Potsdam • Berlin • Germany

16-18 October 2026

We usually build and run Joomla websites so that people come and learn what we have to say, the information we put out to the world.

For years, a large part of attracting people to your website has been search engines, and therefore SEO.

But now, lots and lots of people search things through AI assistant: ChatGPT, Google Gemini, Claude, Perplexity and several others.

So should we forget everything about SEO and just optimize for AI assistants? But wait, how do you do that?

Well, it turns out that SEO is still the basis for AI-optimization - because AI assistants all start by ... asking search engines for up to date information.

And then there are few things that can be done specificall for AI.

Let's talk about all that during my talk!

Testimonials

  • Rachel Walraven

    Rachel Walraven (CMS Release team member)

    To be honest, I’ve never been to a Joomla World Conference before. I have been to local Joomla events, both in the Netherlands and Germany. You always leave with more knowledge than you came in with. But for me, that is not the most important thing (anymore). It’s the people. Meeting friends you’ve only seen online, making new connections… that’s why I’m really looking forward to this conference.